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Digital marketing is a prompt and efficient way to get noticed by people, and these days, before engaging with any business, people will look up brands on the internet. Therefore, businesses need to have a positive brand image. A substantial social media presence can help companies reach beyond their existing network to a wider audience. This, combined with strategic SEO placement of your website, will help increase your exposure and attract more people into your funnel!
The first things people see related to your business will set the tone for their entire experience. First impressions last, which is why Better Image Solutions creates a halo effect around all our brands. Firstly, we make sure your online reputation is outstanding, with positive online reviews and legitimate testimonials from your customers sharing their experiences.
Once you pass the Google check, people will then migrate to your website or social media, depending on their age. This is where your website comes into play. Our website designs are modern, simple to navigate, attractive, and proven to convert visitors into engaged customers. Social media is also critical at this stage of the funnel. We help our clients maintain a constantly up-to-date social presence with recent photos of activities and events their business is participating in. Social media should tell your story; pictures are worth 1,000 words – so we make extensive use of them. This is what maintains the intrigue around your business and ultimately pushes your new prospect to reach out to your business rather than continuing their online search for someone else.
Once your prospect has finished their initial online research, they will be looking for a way to contact you. Again, consistency is key here. We ensure our clients’ contact information is consistent across all online platforms at all times, and that those lines of communication are functional and active. Otherwise, we are leaving money on the table. Your website, Google, and social platforms are all avenues for people to contact your business, so we help monitor all of the above.
On top of that, we need to ensure the branding and messaging remain intact. What is communicated through the reviews, website, and social media needs to carry through to how you actually communicate with the public. We ensure that emails and newsletters your customers are receiving have consistent branding with what they were seeing elsewhere online. All our clients are set up with professional, branded, company emails to maintain brand image throughout the process.
With prospects in the funnel and reaching out to the business, we adopt innovative and flexible branding materials to make your brand shine and boost your ROI. Now that people are familiar with your brand, they will search it out for confirmation. Better Image Solutions efficiently works on all facets of your branding campaign to drive business growth. Signage for your business location that matches your brand will affirm that clients are in the right location. For mobile companies, having this branding on your vehicle can provide the same assurance. Better Image Solutions creates business cards, flyers, and other forms of collateral that match the website and online branding. We combine these services to drive results aligned with your specific company vision, portraying your business’s unique side to your target audience. From here, we leave it to our clients’ products and services to work their magic and retain that repeat customer.
In collaboration with our partner, Webware, we provide comprehensive online marketing solutions that enhance your digital presence. Webware offers a unified platform for all your online channels, eliminating the need for multiple subscriptions and simplifying the management of your digital marketing presence. With Webware, your marketing team is just one simple click away, making it easier than ever to optimize your online presence and connect with your target audience.
Webware specializes in creating remarkable digital experiences tailored to showcase your strengths. Their team of experts handles the heavy lifting, allowing you to focus on what you do best. Together, we’re committed to building a brighter future for small businesses by making digital marketing accessible and helping you succeed in the online world. Incorporating Webware into your website’s content provides valuable information about your partnership and how it benefits your clients.
